SCOTTISH RESORT SHORTLISTED IN WORLD SKI AWARDS

Snow Factor Braehead, Scotland’s only indoor real snow-sports facility and one of Scotland’s six snow-sport resorts has been shortlisted for the title ‘World’s Best Indoor Ski Resort 2017’ at the fifth annual World Ski Awards in Kitzbuhel, Austria (17-19 November).

Snow Factor, part of Ice Factor Group and one of over 70+ indoor snow-sport resorts around the world, has been shortlisted with Alpincenter Bottrop (Germany), Madrid SnowZone (Spain), Snej.com (Russia), Snowplanet (New Zealand), SnowWorld Landgraaf (Netherlands) and Ski Dubai (UAE).

Organisers of the World Ski Awards estimate there are over 400 million skier visits each year across more than 2,500 worldwide resorts. World Ski Awards™ claims it is the only global initiative to recognise, reward and celebrate excellence in ski tourism. It aims to drive up standards within the ski tourism industry by rewarding the organisations that are leaders in their field.

Snow Factor Braehead, located just off the M8 to the west of Glasgow city centre offers skiing, snowboarding, sledging and ice-climbing on real snow 364 days of the year. The resort includes a 168m main slope, 60m teaching slope, four uplift tows and with fully qualified instructors, offers Kinder Ski as part of a newly launched teaching programme.

Snow Factor, acquired by mountaineer and entrepreneur Jamie Smith in 2011, is also home to the award winning alpine-styled Bar Varia après-ski Bier Halle and Restaurant and Baltic Ice Bar Glasgow; Scotland’s only permanent ice bar.

Scott McLauchlan, Financial Controller, Ice Factor Group, commented:  “It’s fantastic to learn Snow Factor Braehead has been shortlisted at the World Ski Awards.

“As a major adventure tourism operator and as one of Scotland’s six snow-sport resorts, we constantly invest and innovate. This includes in snow-making, uplift, in our teaching programme and après-ski entertainment, always with the aim of giving our customers a rewarding and fun snow-sports experience.”

From June-September, members of the public and industry insiders (including senior executives, travel buyers and tour operators) could cast their vote online at World Ski Awards.

In 2016, the French ski resort of Val Thorens was named the World’s Best Ski Resort and Ski Dubai was named the World’s Best indoor Ski Resort.